UNDERSTANDING A BRAND: Luxury brands are NOT all about money neither promoting jealousy and class structure.

Designer brands all over the world such as—Louis Vuitton, Hermes, Christian Dior, Gucci, Chanel, Prada, etc., — seems to only include the wealthiest and most famous people in their target markets. We understand that it seems logical that the corporate mission and vision statements, or their about page and history that drive these brands would be focused on some aspect of money or wealth. Unexpectedly, the revenue and profit-related aspect of these businesses is often not the primary agendas or focus that drives the decisions of its workforce at all levels. 

The company focus of some luxury brands are much less about logic than they are about emotion, which is true for their customers as well.

For team MWC, understanding the mission, vision, about page, manifesto, history, values of brands are very important in defining them, looking into these will guide us onto how really a brand gives importance with their customers, the internal company culture, and the values which guide the daily decisions and business practices.

Each statement is as unique as the exclusive luxury products and services the businesses provide. And, it is NOT all about money neither promoting jealousy and class structure.

Take a look of some of our team’s (MWC Team) favorite luxury brands’ mission, vision statement, manifesto, company profile, brief history and ethics.

1. Louis Vuitton

The brand Louis Vuitton is run by the company, LVMH, which stands for Louis Vuitton Moet Hennessy. The brand itself does not have information regarding its objectives, strategy, tactics, vision statement, or mission statement, but the company that owns it, LVMH, does.


Vision vs Mission
The LVMH group did not provide a vision statement, but they do have a mission statement:

“The mission of the LVMH group is to represent the most refined qualities of Western “Art de Vivre” around the world. LVMH must continue to be synonymous with both elegance and creativity. Our products, and the cultural values they embody, blend tradition and innovation, and kindle dream and fantasy.

In view of this mission, five priorities reflect the fundamental values shared by all Group stakeholders:

Be creative and innovate
– Aim for product excellence
– Bolster the image of our brands with passionate determination
– Act as entrepreneurs
– Strive to be the best in all we do”

Although they did not provide a vision statement, the first line of the mission statement can act as their vision statement, as it defines the company’s long term goal. With “Are de Vivre” meaning “The art of living”, their overall objective is to give people a taste of the qualities of the art of living. They are an enterprise that owns countless of luxury brands that retail a range of high-quality goods such as champagne, spirits, and apparel, accessories, etc, so the goal they want to achieve is to represent Western luxury living around the world, as they are a multinational corporation.

As an entire mission statement, it provides more specific information, such as strategies that connect back to the overall goal. For example, their objective is to represent luxury life, so they must “continue to be synonymous with both elegance and creativity”, because luxurious living is often correlated to these two adjectives, and their goods must be elegant and creative in order to symbolize luxury living. They say they must “continue” to be synonymous with both elegance and creativity, so it shows us that they already possess these traits in the present. Also, they listed five of their main strategies that build up to the overall aim. To be the best at representing Western luxury living, they must be creative and innovative so that their goods are unique from others, aim for product excellence so that their goods are the best quality possible, and strengthen the company’s brands with passionate determination, as perseverance of an organization often leads to the best quality of work. They also aim to act as entrepreneurs and strive to be the best in all they do. 

Source: Zarnab Wajahat

2. CHRISTIAN DIOR:

MISSION STATEMENT: Christian Dior’s values were those of excellence in all that he undertook, of elegance and of craftsmanship reflecting his unique talent. His mission was not only to make his clients – indeed all women – more beautiful, but also to make them happy, to help them dream. (SOURCE: online.wsj.com)

Christian Dior SE  commonly known as Dior, is a French luxury fashion house controlled and chaired by French businessman Bernard Arnault, who also heads LVMH, the world’s largest luxury group. Dior itself holds 42.36% shares of and 59.01% voting rights within LVMH.

The company was founded in 1946 by French fashion designer Christian Dior, who was originally from Normandy. This brand just sells shoes and clothing and can only be bought in Dior stores. haute-couture under the Christian Dior Couture division. Pietro Beccari has been the CEO of Christian Dior Couture since 2018.

The Christian Dior label remains largely for women’s offerings, although the company also operates the Dior Men division for menswear and the baby Dior label for children’s wear. Products are sold throughout its portfolio of retail stores worldwide, as well as through its online store.

INSPIRATION

From his first show, Christian Dior designed his collections like painstakingly structured and intelligently thought-out buildings. As well as his childhood, he had many other influences: flowers, colors and art all helped, in their own way, to build a legacy that the House of Dior upholds, and its artistic directors reinterpret today, in order to preserve this timeless and inimitable attitude. (Source: www.lvmh.com)

3. Hermès

Hermès International S.A., or simply Hermès is a French luxury goods manufacturer established in 1837. It specializes in leather goods, lifestyle accessories, home furnishings, perfumery, jewellery, watches and ready-to-wear. Its logo, since the 1950s, is of a Duc carriage with horse. Nadège Vanhee-Cybulski is the current creative director.

Hermes’ brand philosophy

The Hermès’ brand philosophy can possibly be summarised by a single sentence quote from former CEO Jean-Louis Dumas – “We don’t have a policy of image, we have a policy of product”.

The brand philosophy is deeply entrenched in the platforms of “quality” and “refinement”. It is for these very principles that the brand has always shunned mass production, manufacturing lines and outsourcing. According to Hermès, each and every product coming out under the brand’s name should reflect the hard work put into it by the artisan. Till today, Creative Director Pierre-Alexis Dumas signs off on every single Hermès product before it leaves the workshop, showing the company’s unwavering commitment to the highest quality. According to current CEO Axel Dumas, the main strength of the Hermès brand is the love for craftsmanship. This is further eschewed by Pierre-Alexis Dumas, who was quoted saying “I think Hermès objects are desirable because they reconnect people to their humanity… Our customer feels the presence of the person who crafted the object, while at the same time the object brings him back to his own sensitivity, because it gives him pleasure through his senses”. (Source: martinroll.com)

4. CHANEL

Chanel Mission Statement

Staying true to the brands historic distinction of its founder and past life, the Chanel company mission statement reinforces the legacy of the Chanel brand whilst also adapting to the modern social era. The mission statement is as followed “To be the Ultimate House of Luxury, defining style and creating desire, now and forever.”  (Farfan, 2015) 

Source: Farfan, B. (2015) What are Luxury Retail Brands Company/Corporate Mission Statements?. Available at: http://retailindustry.about.com/od/CompanyMissionStatementsRetail/fl/What-are-Luxury-Retail-Brandsrsquo-CompanyCorporate-Mission-Statements.htm (Accessed: 20th April 2014)

5. GUCCI

Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses. Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail.

Gucci is part of the Kering Group. A global Luxury group, Kering manages the development of a series of renowned Houses in Fashion, Leather Goods, Jewelry and Watches.

GUCCI’s CODE OF ETHICS:

FOREWORD BY
FRANÇOIS-HENRI PINAULT
Chairman and Chief Executive Officer

Placing ethics at the heart of our business conduct is a powerful moral commitment, and the principle of trust is essential to the sustainable development of our business. This culture of integrity is of course based on compliance with laws and regulations, but equally on commitment to the values of the Group. It must be embodied by every one of Kering’s employees in their daily activities, whatever their nationality, location, position or seniority in the business.

Since 2005, when our Code of ethics replaced the Ethics Charter which we drew up in 1996, our Code of ethics has defined the major principles which frame and guide our daily actions. This Code provides a framework for what is expected from each of us in our professional activities, and when we are in contact with our employees, customers, shareholders and business partners. It also defines our commitment to the environment, which we are dedicated to protecting and on which we wish to minimize our impact, and to society at large, in which we intend to fully play our part as a good corporate citizen, engaged and responsible.

This is the fourth edition of our Code of ethics since 2005 and it provides us with the  opportunity  to  restate  what  shapes  our ethical approach, at a time when our transformation into a pure player in the luxury sector has been achieved.The Code of ethics powerfully reaffirms our commitment to respect for human rights, not only for all our employees, but also for all those who work in our supply chains and contribute to our value creation. We mobilize all our energy and vigilance to combat child labor, forced labor, human trafficking and the exploitation of the most vulnerable groups, in particular migrants, as well as to combat all violence and discrimination, especially against women.

This updated version also enables us to recall all the progress made in better preventing and detecting corruption and influence-peddling, in particular since 2015, the setting up of our Compliance Organization and the international network of Brand Compliance Officers within our Houses. They oversee strict compliance with all applicable laws and regulations in this area by defining the necessary policies and procedures, and supporting all our employees accordingly. We practice zero tolerance towards corruption, influence-peddling and any form of fraud, and it is vital that each and every one of us is aware of this.

Finally, it is particularly important to recall here that the ethical whistleblowing system that Kering set up several years ago, and which enables any individual to report a violation or suspected breach of our Code and its principles, is now available not only to Kering employees, but also to external and temporary staff working for the Group in all service providers and external partners with whom we have a contractual relationship. This mechanism is essential, and enables us to identify any possible shortcomings in adhering to our principles, as well as the remedial steps necessary. Protecting those who report such shortcomings to us selflessly, and in good faith, is an essential commitment throughout the Group. 

 This Code is a guide intended to provide a framework for all our activities, and to protect Kering, its success and longevity. I trust that you will familiarize yourself with it and apply it on a daily basis. Everything has been set up within the Group to support and help you fulfil this requirement; I am counting on you.

Source: https://www.gucci.com/us/

6. YSL

MISSION STATEMENT: Saint Laurent Paris aim to create and market highly desirable products through innovation and unparalleled quality and design” (Kering Report, 2013).

History: Founded in 1961, Yves Saint Laurent is one of the most prominent fashion houses of the 20th century. Originally a House of Haute Couture, Yves Saint Laurent revolutionized the way fashion and society merge and interact in 1966 with the introduction of high-end made clothes produced on a larger scale than the exclusive collections.

Since its inception, Yves Saint Laurent has held influence both inside and outside the fashion industry. Over the years, its founder, the couturier Yves Saint Laurent secured a reputation as one of the 20th century’s foremost designers and personalities.


 
The Maison was the first one to be revolutionary, and this spirit is a fundamental part of its DNA. 


Saint Laurent’s status as a leading fashion House is fully established and recognized by a very distinctive identity and strong codes; identified and made still relevant. 
Saint Laurent competes globally with the most-high-end exclusive luxury brands and occupies a leading position. 

Under the creative vision of Anthony Vaccarello and the leadership of Francesca Bellettini, the brand has built solid foundations for its development and is pursuing its evolution to continue enhancing its influence in the market. 

With this strategy firmly in place, Saint Laurent will continue growing and affirming itself in the 21st century as a brand with a strong and clear DNA. (kering.com)

7. PRADA

MANIFESTO:

  1. Subvert the Rules: The Prada Group is synonymous with innovation, transformation and independence. These principles offer its brands a shared vision in which they are able to express their essence. A complexity of visions that has broaden the horizons of luxury, without any fear of facing contradictions, re-workings and passions.
  2. Innovative Tradition: Researching always unexplored solutions, the production activities of the Group are grounded in a know-how that is firmly rooted in a century-old tradition. The artisanal spirit of the creations by the best manufacturers goes hand in hand with technology and is cleverly introduced in an industrial organization.
  3. Spirit of Excellence: The Prada Group – in every action – is geared towards excellence. A mental attitude that leads people to seeking perfection in their work, refining and surpassing the results previously achieved.
  4. Uniqueness of Talent: Passion, curiosity, obsession for details and expertise are the distinctive traits of the employees of the Prada Group. In every area, the Group seeks a diverse universe of cultures and abilities able to revive intellectual curiosity and interpret the evolution of contemporary society.
  5. Beyond Boundaries: Art, philosophy, architecture, literature and film are just some of the cultural disciplines that represent continuous sources of inspiration for the Group. A network of connections that broaden the horizons to subvert schemes, boldly challenge expectations and create scenarios able to cross over ordinary territories.
  6. Sustainable Paths: The Group is committed to promote a business culture oriented towards sustainability, leading economic development and innovation with behaviors that are in harmony with the places in which it operates and by respecting the people, the environment and the society.

Source: www.pradagroup.com

8. VERSACE

Vision Statement: To make women and men feel beautiful and empowered, the House of Versace is an established fashion force that continues to inspire both trends and people.”

Mission Statement: Versace will pursue its sales goals on national and international markets through the offer of fashion, luxury and high-quality products at competitive conditions and in compliance with laws designed to protect competition.”

Company Profile: Founded in 1978 in Milan,Gianni Versace S.r.l is one of the leading international fashion design houses and a symbol of Italian luxury world-wide. It designs, manufactures, distributes and retails fashion and lifestyle products including haute couture, prèt-à-porter, accessories, jewellery, watches, eyewear, fragrances, and home furnishings all bearing the distinctive Medusa logo.

The Versace Group distributes its products through a world-wide D.O.S network which includes over 200 boutiques in the principal cities and over 1500 wholesalers worldwide.

Donatella Versace has been Artistic Director of Versace since 1997 and has steered the brand into the 21st century. Today, Versace represents its heritage through its strong and fearless designs, while addressing a new global audience which continues to strengthen Versace’s position in contemporary culture.

In 2000 Gianni Versace S.r.l opened Palazzo Versace, the first hotel project to be branded by a luxury goods company, which provides tourists and travellers the opportunity to experience and enjoy the complete Versace lifestyle. The second Palazzo Versace built in Dubai opened in 2015. The third Palazzo Versace will be built in Macau, China.

In February 2014, Gianni Versace S.r.l announced its agreement with Blackstone to participate in the next phase of the Company’s development. Blackstone owns 20 percent of the company; while the Versace family remains at its heart, with Ms. Allegra Versace Beck, Ms. Donatella Versace and Mr. Santo Versace all playing important roles in the company. Donatella Versace holds the dual role of Vice-President of the board and Artistic Director.

In May 2016, the Versace Group appointed Mr. Jonathan Akeroyd to the position of CEO and member of the company’s Board of Directors.

In September of 2018 Versace announced that one hundred percent of all Blackstone and Versace family shares had been sold to the Group Michael Kors Limited. In January 2019, Gianni Versace S.r.l. joined Capri Holdings Limited, forming a new global fashion luxury group together with Michael Kors and Jimmy Choo.

Code of Business Conduct and Ethics:

Capri Holdings Limited (the “Company”) requires the highest standards of professional and ethical conduct from its employees, officers and directors. The Company’s reputation for honesty and integrity among its shareholders is key to the success of its business. No employee, officer or director will be permitted to achieve results through violations of laws or regulations or through unscrupulous dealings.

The Company intends that its business practices will be compatible with the economic and social priorities of each location in which it operates. Although customs vary from country to country and standards of ethics may vary in different business environments, honesty and integrity must always characterize the Company’s business activity.

This Code of Business Conduct and Ethics (this “Code”) reflects the Company’s commitment to a culture of honesty, integrity and accountability and outlines the basic principles and policies with which all employees, officers and directors are expected to comply. Please read this Code carefully.

In addition to following this Code in all aspects of your business activities, you are expected to seek guidance in any case where there is a question about compliance with both the letter and spirit of the Company’s policies and applicable laws. This Code sets forth general principles and does not supersede the specific policies and procedures that are covered in the separate employee handbooks of the Company and of its subsidiaries (the “Employee Handbooks”), in the separate Code of Conduct applicable to our vendors and licensees or in the separate specific policy statements of the Company, such as the Securities Trading Policy, the Related Person Transactions Policy, the Whistleblower Policy and the AntiBribery Policy. References in this Code to the Company mean the Company or any of its subsidiaries.

Your cooperation is necessary to the continued success of the Company’s business and the cultivation and maintenance of its reputation as a good corporate citizen.

Read more:  https://www.versace.com/international/en/legal/ethical-code.html

9. BURBERRY

  • Burberry Group PLC is a British luxury fashion house that focuses on and distributes trench-coats (for which it is most famous), ready-to-wear outerwear, fashion accessories, fragrances, sunglasses, and cosmetics.
  • The headquarter is based in London, United Kingdom.
  • The company was founded in 1856 when 21-year-old Thomas Burberry opened his own store in Basingstoke, Hampshire, England.
  • The most recent number of employees is 10,417 (May, 2019).
  • According to Forbes, Burberry reached a revenue of $3.6 billion.
Future Vision

Burberry = London, England. Therefore, Burberry = history. End of story. But, what’s the actual mission and purpose in relation to employer brand?

“Our vision is to establish Burberry’s position firmly in luxury fashion. By sharpening our positioning in the most rewarding and enduring segment of the market, we will drive sustainable growth and higher margins over time, while continuing to deliver attractive returns.”

The company is going through a transformation, both internally as well as externally. Burberry is currently going through a two-phased transformation journey. The first phase “build the foundation” is defined by:

  • Re-energise the Burberry brand
  • Rationalise and invest to align to luxury distribution
  • Manage creative transition

Since the appointment of Marco Gobbetti and Riccardo Tisci, Burberry has been reinventing itself. Including a brand new logo & a fresh take on Thomas Burberry’s heritage

Burberry’s CORE VALUES continue to resonate internally, but they have deepened their focus on culture by identifying more specific pillars or sections. These are:

  • Responsibility. As a global luxury retailer, we are passionate about driving positive change for our industry, our communities and the environment
  • Diversity & Inclusion. We know that in our diversity lies our strength, and our creative spirit. Everyone is someone at Burberry.
  • Learning & Development. Working here is all about creating exceptional experiences for all our customers. That’s why we make working here, exceptional for you.

CORPORATE RESPONSIBILITY:

“As a global luxury retailer and manufacturer with more than 10,000 employees and a supply chain that touches the lives of thousands of people worldwide, we are passionate about making a difference to our industry, our communities and the environment.”

Source: Carolien Daalderop

10. DOLCE & GABBANA

MISSION:

The Dolce&Gabbana Group (hereinafter also referred to as “Dolce&Gabbana”, the “Group” or the ”Company”), established in 1985 from the creativity of its two founding members, Domenico Dolce and Stefano Gabbana, is one of the leading international companies in the luxury goods sector to have experienced continuous growth over the years, becoming a recognised and influential company in the world of luxury brands.

The Group’s mission is to design, produce and distribute high-end clothing, leather goods, footwear and accessories under the Dolce & Gabbana brand, as well as manage, through its licensees, the production and distribution of the fragrances, make-up, eyewear, timepieces and jewels lines.

The Group’s strength is based on the complementary between the designers-entrepreneurs, the management and the rest of the organizational structure.

CODE OF ETHICS:

Dolce & Gabbana, in its constant endeavor to conform to ethically exemplary conduct and in compliance with legal rules, has deemed it necessary to formalize in a business document the set of core values and rules of conduct that guide its responsible actions in liaising with their internal and external stakeholders, in order to achieve its corporate and social mission. Read more: (Source: world.dolcegabbana.com/corporate/code-of-ethics

11. FENDI

Founded in 1925, Fendi has a unique 90-year heritage. Famed for its fur and leather creations, today Fendi is one of the powerhouses in ultimate luxury, iconic accessories and exquisite ready-to-wear and Haute Couture collections, as well as having the ability to work with fur in a way no other luxury fashion house does. Three generations of the Fendi family and of course more recently with the support of Karl Lagerfeld, have worked to make Fendi what it is today, creating unprecedented inventions and ground-breaking designs in the art of fur and leather over the last ninety years. At the very heart Fendi is the savoir-faire of the House’s artisans who, over the decades, have invented endless technical possibilities, working with the most exquisite materials, using the highest level of craftsmanship. This is something Fendi strives to support and encourage today with the younger generations, ensuring their unique support to Italian artisans is sustained for decades to come. (Source: Lindsay Judge)

HR VISION: Fendi is synonymous with luxury, excellence and craftsmanship, virtuosity in the processing of materials as well as timeless creativity and style. Our culture aims to serve the needs of our most demanding customers and transform dreams into reality.

Each product requires careful manual work and is the result of passion, commitment and experience. A process that is enriched by the exclusive and meticulous craftsmanship which makes our products unique across the world.

The continuous development of our Maison with the constant fusion of innovation and tradition are achieved by rewarding and developing our human resources which we consider to be the driving factor behind the growth of our brand. We strongly believe in the talent of our human resources and that is why we offer a dynamic, global, high-quality environment where ideas are rewarded and internal growth is encouraged.

Our objective is to attract and retain individuals with core business skills and encourage internal mobility to leverage skills most effectively, accelerate professional growth and promote inter-cultural exchange.

Our successes – both past, present and those to come – are all down to our people. We look for creative, curious, passionate and open-minded people with a desire to embrace Fendi’s culture and values. (Source: careers.fendi.com)

12. BALENCIAGA

Balenciaga is a luxury fashion house founded in 1917 by Spanish designer Cristóbal Balenciaga in San SebastianSpain and currently based in Paris. Balenciaga had a reputation as a couturier of uncompromising standards and was referred to as “the master of us all” by Christian Dior. His bubble skirts and odd, feminine, yet “modernistic” silhouettes became the trademarks of the house.Balenciaga closed in 1972 and was reopened under new ownership in 1986. The brand is now owned by the French multinational holding company Kering.

Balenciaga is most known for revolutionizing women’s fashion with never-before-seen shapes in the mid-20th century, such as the “ballroom hems” of the early 1950s, the “semi-fit” lines of the mid-50s and the introduction of the “sack dress” in 1957.

Current Creative Director Demna Gvasalia has worked closely with the Balenciaga House archives to look at the original designs of Cristóbal Balenciaga to maintain artistic integrity in cut, shape and material.

Gvasalia and his predecessor Nicolas Ghesquière are widely credited for reviving the label from 1997 to the present.

Georgian designer Demna Gvasalia is the current designer of Balenciaga (alongside Vetements), stating that his approach to the brand is to deconstruct something in order to create something else – “destruct to create.” He cites his work pattern to be influenced by sportswear aesthetics, particularly focusing on the modernity of comfort, functionality and technicality to create an aesthetically pleasing image.

Source: www.highsnobiety.com/

13. DOLCE & GABBANA

The Dolce&Gabbana Group (hereinafter also referred to as “Dolce&Gabbana”, the “Group” or the ”Company”), established in 1985 from the creativity of its two founding members, Domenico Dolce and Stefano Gabbana, is one of the leading international companies in the luxury goods sector to have experienced continuous growth over the years, becoming a recognised and influential company in the world of luxury brands.

The Group’s mission is to design, produce and distribute high-end clothing, leather goods, footwear and accessories under the Dolce&Gabbana brand, as well as manage, through its licensees, the production and distribution of the fragrances, make-up, eyewear, timepieces and jewels lines.

The Group’s strength is based on the complementarity between the designers-entrepreneurs, the management and the rest of the organizational structure.

Rationale and structure of the Code of Ethics

Dolce&Gabbana, in its constant endeavour to conform to ethically exemplary conduct and in compliance with legal rules, has deemed it necessary to formalise in a business document the set of core values and rules of conduct that guide its responsible actions in liaising with their internal and external stakeholders, in order to achieve its corporate and social mission.

This has resulted in the need for the Group to adopt its own Code of Ethics which, once shared with all stakeholders, enables to gear collective action towards ethical conduct based on fair and mutual cooperation, with a view to consolidating the Company’s prestigious image and excellent reputation over time.

The rules of conduct were developed to express the mutual relationship (rights/obligations) that binds the Group to its stakeholders in relation to the issues considered.

They are followed by the sections relating to the methods of implementation of the Code, the system of sanctions, as well as the final provisions. (Read More from Source: https://world.dolcegabbana.com/)

14. TAPESTRY

Tapestry is the first New York–based house of modern luxury lifestyle brands. Our company’s portfolio includes the Coach, kate spade new york, and Stuart Weitzman brands. Tapestry’s common stock trades on the New York Stock.

COACH/TAPESTRY: DEFINING MODERN LUXURY

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

KATE SPADE/TAPESTRY: INSPIRING WOMEN TO LIVE MORE INTERESTING LIVES

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always stood for optimistic femininity. Today, the brand is a global life and style house with handbags, ready-to-wear, jewelry, footwear, gifts, home décor and more. Polished ease, thoughtful details and a modern, sophisticated use of color—Kate Spade New York’s founding principles define a unique style synonymous with joy. Under the vision of creative director Nicola Glass, the brand continues to celebrate confident women with a youthful spirit.

STUART WEITZMAN/TAPESTRY: CELEBRATING STRENGTH IN FEMININITY

Stuart Weitzman is a leading accessories brand that is synonymous with strength in femininity. Defined by an energetic, bold and purpose-driven attitude, SW is known for its unique approach to melding fashion, function and fit in every silhouette. The brand’s focus on creating effortless shoes and handbags — each engineered to empower women with both confidence and comfort — has resonated around the world and continues to inspire women to conquer every day, one stylish step at a time.

SOURCE: https://www.tapestry.com/

MICHAEL KORS

Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, produces a range of products under his signature Michael Kors Collection and Michael Kors labels. These products include accessories, footwear, watches, jewelry, men’s and women’s ready-to-wear, eyewear and a full line of fragrance products.

Michael Kors stores are operated, either directly or through licensing partners, in some of the most prestigious cities in the world, including New York, Beverly Hills, Chicago, London, Milan, Paris, Munich, Istanbul, Dubai, Seoul, Tokyo, Hong Kong, Shanghai and Rio de Janeiro.

Michael Kors has always been involved in philanthropy, fighting hunger for more than 20 years. A longtime supporter of God’s Love We Deliver, he has worked with the New York-based organization to help distribute meals to people with HIV/AIDS, cancer and other serious illnesses. In 2013, he partnered with the United Nations World Food Programme (WFP) to help fight world hunger by designing the 100 Series watch. A portion of the proceeds from his special-edition timepiece helps WFP deliver food to children through its school meals program.

Our Mission:
To provide a sophisticated Jet Set lifestyle to our customers around the world through our trendsetting innovative products and exceptional service experience in-store and online.

Source: indeed.com

Regardless of whether you’re running a small one-person operation or a large corporation. Both the vision and mission statements play an important role in any organization. The mission statement provides the organization with a clear and effective guide for making decisions, while the vision statement ensures that all the decision made are properly aligned with what the organization hopes to achieve. Mission and vision both relate to an organization’s purpose and are typically communicated in some written form. Mission and vision are statements from the organization that answer questions about who we are, what do we value, and where we’re going. 

At the end of the day, vision, mission statements, code of ethics, history of company, manifesto, policies, and the likes all inspire employees to reach their full potential and attract new customers that are aligned with any company’s purpose and causes. 

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