Coach brand, now under Tapestry remain a distinguished and affordable luxury brand just as its current CEO Lew Frankfort has devised since 1979.
Tapestry, Inc. is an American multinational luxury fashion holding company. It is based in New York City and is the parent company of three major brands: Coach New York, Kate Spade New York and Stuart Weitzman. Originally named Coach, Inc., the business changed its name to Tapestry on October 31, 2017.
Coach today is synonymous with craftsmanship and quality.
Coach brand started when a family of six artisans collected together in a Manhattan loft to showcase the skills that had been passed through their family for generations. The group’s leather accessories soon developed a fan club among the men of New York.
After they stumbled on a way to make their leather softer and suppler than a worn baseball glove, they introduced a line of women’s handbags to their collection. The cowhide bags were an instant hit, cementing Coach’s status as an emerging powerhouse. In 1961, the company persuaded sportswear pioneer Bonnie Cashin to come on board. Cashin effectively revolutionized the company’s designs for a new generation, introducing side pockets, coin pockets, and a wide array of bright colors to the leather bags. During this time, Coach was about more than just bags. Under Cashin’s suggestion, Coach began adding more and more items to their range, including shoes, pens, key fobs, and eyewear. By the end of the 1970s, Coach was pulling in million in sales.
The 1980’s saw Coach go through a period of unprecedented growth: after it was aquired by Sara Lee in 1985, it expanded rapidly, opening new boutiques in Macy’s stores and larger departments across the country.
The expansion has continued unabated ever since and as of 2019, Coach has 986 stores in North America and a collection that covers the gamut of handbags, men’s bags, small leather goods, scarves, sunwear, fragrance, footwear, outerwear, watches, weekend and travel accessories, and jewelry.
The Tapestry brand according to Beth Wright has hailed its efforts to operate in an ethical and responsible manner, with highlights including a 13.4% reduction in absolute CO2e emmissions and updating its Supplier Code of Conduct to reflect more stringent requirements.
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